Joe Dimaggio Children’s Hospital U18 Sports Medicine Clinic

Category:  Consulting - Branding and Messaging

Deliverables:  Brand Consulting and Development, Logo Design, Billboard Advertising, Website Design and Development, Video Testimonials.

The Sports Medicine clinic of Joe DiMaggio Children’s Hospital of Memorial Healthcare System located in Broward County, Florida, approached 12th Sign to help them brand the new Orthopedic Specialty Clinic, specializing its line of care to student athletes, high school age and younger. [U18] was developed and selected as the new brand for the specialty clinic because of its meaning in the youth sports arena. Families who have a child that plays soccer, hockey, or any team sport recognizes the “U” in [U18]. The brand markets to youth, their family members, and immediately implies the specialty care provided at the clinic.


picture of U18 logo development
picture of final U18 logo
picture of cover of Memorial Hospital brand guide
picture of U18 website home page