Category: Consulting - Branding and Messaging
Deliverables: Brand Consulting and Development, Logo Design, Billboard Advertising, Website Design and Development, Video Testimonials.
The Sports Medicine clinic of Joe DiMaggio Children’s Hospital of Memorial Healthcare System located in Broward County, Florida, approached 12th Sign to help them brand the new Orthopedic Specialty Clinic, specializing its line of care to student athletes, high school age and younger. [U18] was developed and selected as the new brand for the specialty clinic because of its meaning in the youth sports arena. Families who have a child that plays soccer, hockey, or any team sport recognizes the “U” in [U18]. The brand markets to youth, their family members, and immediately implies the specialty care provided at the clinic.