MurLarkey Distilled Spirits

Category:  Creative Consulting - Branding and Messaging

Deliverables:  Creative Consulting, Brand Development , Logo Design, Packaging, Collateral, POS Advertising, Website Design and Development, Social Media Set Up and Management System.

MurLarkey Distilled Spirits, one of the fastest growing Virginia distilleries, engaged The 12th Sign at the start up phase of this new venture.  By taking a logo sketch idea off of a cocktail napkin a new brand was born that honors the founders Irish American heritage and pride in the local marketplace.  Next the team began the fast-paced effort to design and deliver a comprehensive marketing roll-out to include; labeling and packaging design, website development, a collateral system to include brochures, POS posters, table tent drink menus, store shelf talkers and so on.  The 12th sign team also assisted in the set up and engagement of a complete social media campaign, promotional videos and more. Today MurLarkey is one of the fastest growing distilleries in the country and has enjoyed winning over 20 awards for its spirits locally, nationally, and internationally.  MurLarkey - Jump on the Brand Wagon!


picture of murlarkey logo guide