Category: Patient Services Advertising Campaign
Deliverables: Radio Campaign Script Development, Voice Over recording sessions, Post Production Services, Demographic Research of Radio Markets, Develop The Radio Buy Schedule, Placement and Affidavit Management.
When The New Hampshire Orthopaedic Center (NHOC) was looking to increase their patient admissions in the highly competitive Greater Boston market area they turned to The 12th Sign Creative and Consulting. The 12th Sign team recommended a comprehensive radio campaign targeting various orthopedic patients in their multiple service areas. A list of patient services was created and from that the team developed multiple radio spots from concept to final product. The 12th Sign then put together a comprehensive radio buy schedule and negotiated the rates on behalf of NHOC.